Frameworks
MarketingWhen to use an avatar in a product video
Write a short explanation for an avatar and a version using voice and product recordings. Compare whether the presenter helps viewers understand or distracts them.
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A product video should explain an action the viewer can recognise. Before generating images or editing, prepare the script and publishing format. Use your own recordings and check readability, sound and subtitles. A clear demonstration is more useful than an unsupported promise.
Productivity
MarketingTurn a demo into three short clips
Select three moments from a demo: problem, feature and result. Edit each clip around one idea with opening context and subtitles, without cutting a sentence in a way that changes its meaning.
View resource →Procedures
MarketingA script for a 60-second product demo
Split the demo into problem, on-screen action and result. Give each scene a duration and record a complete journey using test data.
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