Tips
MarketingReview ad copy before testing it
Mark the promise, evidence and call to action in each ad. Ask AI to identify ambiguity, unsupported superlatives and differences from the landing page.
View resource →AI tool categories
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An advertisement combines a hypothesis, creative material and a measurable action. Keep the proposition and audience constant when comparing variations. AI can help draft copy and visual ideas, but results must be observed in the campaign. The landing page should deliver the promise made by the ad.
Procedures
MarketingCampaign creatives from a single brief
Write one proposition and prepare a screenshot-based design, an illustration and a text-led design. Keep the headline and action constant to compare visual directions.
View resource →Frameworks
MarketingAn ad matrix with explicit hypotheses
Prepare three messages for the same audience: problem, demonstrable result and working method. Define an action and a question each variation can test.
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